Tips on Promotional Pieces

Businesses have a variety of promotional pieces ranging from flyers to newsletters to brochures. They each have their purpose. Answering the following questions will help you determine whether they are getting the message intended across.

Flyers/Posters - Who, What, When, Where, Why? Easy to read? Will it grab the passerby's attention? Is the text at a height at the distance it will be read? Does it convey the event or activity image?

Brochure - Is the company's image portrayed? Is the text readable? Is there plenty of white space? Is information well organized? Is there a call for action?

Newsletter - Does the design add to the message? Does the style match the material? Is the text readable? Are the most important stories prominently displayed? Do the graphics complement the stories?