Your 30 Second Commercial

Do you have a 30-second commercial that can attract a new client? Or are you missing the opportunity during networking?

I must admit that I have struggled with what to say during a networking opportunity, and probably have missed a few. So being the information gatherer I am, I spent some time trying to find some advice on how to develop my commercial.

First of all there are many names for a 30-second commercial including unique value-added selling point, positioning statement, unique customer advantage, elevator speech, or reason to buy. They all pretty much mean the same thing: a short statement that makes people think of you (not your competition) when they need your product or service.

Your 30-second commercial should briefly state what your product or service is, the benefits you offer, the types of clients you work with, and why you are different than others. Simple, right?

Well, the first step I took was to brainstorm as to what benefits I offer my clients, i.e., quick turnaround time, get to know client and client's business, personalized service.

Decide on one to three benefits that you want to highlight (you could even vary this each time you are speaking to the same group so they get to know all your benefits).

Decide who your target market/client type, i.e., small businesses, home-based businesses, individuals.

Finally, why are you different than your competitors, i.e., contact with clients via fax or e-mail, free pick up and delivery in limited area, ease of use.

Now put these all in one statement such as,

Hi, my name is Debbie Buxton. I am a virtual assistant providing office and administrative support to small and home-based business owners. I offer individualized attention to help them make time to grow their business or to have a life, and all without every having to take time for face-to-face contact.